Souce: Press Release
New York, March 17, 2008 /PRNewswire/ — MultiVu™, PR Newswire’s multimedia and broadcast PR company, today announced the launch of MultiVu Latino, a new division dedicated to providing broadcast public relations and multimedia services to the U.S. Hispanic market.
MultiVu Latino extends the already successful Hispanic services that MultiVu offers by creating a full suite of media solutions for television, radio and the Internet targeted at the complex and fast growing U.S. Hispanic market. Clients of MultiVu Latino will gain access to customized services that expand upon MultiVu’s industry-leading expertise, products and services, which include the production and distribution of multimedia news releases (MNRs), video news releases (VNRs) audio news releases (ANRs), satellite media tours (SMTs), public service announcements (PSAs), media training and b-roll video footage.
MultiVu Latino will also leverage the global distribution network of Hispanic PR Wire and Hispanic Digital Network, both of which were acquired by PR Newswire in January 2008. The services provide the most targeted, comprehensive and accurate distribution to the Hispanic market, with outreach to more than 3,000 unique Hispanic news outlets and guaranteed placement on over 100 Hispanic media websites.
“MultiVu Latino combines the talent, resources and technology that have been the hallmark of MultiVu, with PR Newswire’s ability to target cultural communities within the U.S. and around the world,” said Manny Ruiz, president of Multicultural Markets & Hispanic PR Wire for PR Newswire. “The Hispanic population not only represents the largest minority demographic in the U.S., but it also has an increasing presence in online and mobile communities. This rapid growth and emerging reliance on technology has made multimedia and online campaigns targeted to the Hispanic community an essential component of marketing and public relations activities for a growing list of companies. MultiVu Latino will provide our clients with all of the tools that they need to reach this very important cultural audience.”
MultiVu Latino will be led by Ruiz who will oversee the operations of the division and spearhead its growth initiatives, helping to ensure the division is closely integrated with PR Newswire’s multicultural and Hispanic efforts.
Working with Mr. Ruiz to build MultiVu Latino will be co-directors, Manny Santos and Nadia Fiorello. An award-winning media professional with over 15 years of experience in bilingual television and radio production, marketing and advertising, Mr. Santos arrives at MultiVu Latino after having served as director of the Hispanic Media Division at MediaLink. As director of MediaLink’s Hispanic Media Division, Mr. Santos spearheaded all broadcast operations for the unit, helping to create communications programs for a wide variety of Fortune 500 clients.
Ms. Fiorello assumes the role of co-director with MultiVu Latino following three years as a national account manager with MultiVu. During her tenure as national account manager, Ms. Fiorello was responsible for the development of multimedia and PR campaigns for clients focused on the Hispanic market.
“MultiVu Latino is fortunate to have three experts with extensive knowledge of the Hispanic market to lead this endeavor,” said Todd Grossman, vice president, Sales of MultiVu. “As an award winning communications professional and founder of Hispanic PR Wire, Manny Ruiz has been a trailblazer in the Hispanic media market for the past 15 years. His talent and intimate knowledge of the Hispanic community, combined with the experience and expertise of Manny Santos and Nadia Fiorello, provide the foundation for MultiVu Latino to seize on the rapid growth of the Hispanic population and the unique opportunities available to companies that are trying to reach this growing demographic.”
Hispanics are the largest minority demographic in the United States, with an estimated population of 41.3 million, according to the U.S. Census Bureau, one-eighth of the U.S. population. The Census bureau estimates this demographic will grow by more than 1.7 million people each year. U.S. Hispanic purchasing power has surged to nearly $860 billion and is projected to reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate of consumer purchasing power over the past decade, according to The Selig Center for Economic Growth at the University of Georgia. According to eMarketer, the percent of U.S. Internet users who are Hispanic, which was 9.6 percent in 2006, is expected to increase to 11.6 percent in 2011.
